Help Save The Ocean

New Mermaid is committed to donate a 5% of its profits from mermaid legging sales to Oceanic Society to play our part in ocean conservancy.

Oceanic Society has been established since 1969 and is committed solely to the oceans; to protect and and restore them for a better future.

Oceanic Society stands by its mission: "To conserve marine wildlife and habitats by deepening the connections between people and nature.."

Oceanic Society was founded in 1969 by a group of San Francisco Bay Area sailors and scientists who were concerned about the state of the oceans and decided to take action. Inspired by the events of their day—like the Santa Barbara oil spill of 1969, the publication of Rachel Carson's Silent Spring, and growing public concern for the environment—they came together to form Oceanic Society, the first non-profit organization dedicated to marine conservation.

Their aim was to bring greater public awareness and political action to issues of ocean health and to grow the global community of people working toward improved ocean stewardship. They succeeded, creating thousands of ocean advocates who shaped the ocean conservation movement that exists today. By 1982, Oceanic Society had more than 70,000 members in five chapters under the leadership of Chris duPont Roosevelt.

Let’s help protect our ocean, every mermaid leggings you purchase is making a change.

You can read more about Oceanic Society here.